Tuesday, November 26, 2013

Now “Undo” Google AdWords Changes From Change History Reports

Taking action after a completing a test in Google AdWords may just have become a whole lot easier. An new “undo” button was spotted last night in the Change History reporting by Heather Cooan, director of client services at Clix Marketing.

Here’s a screenshot from Heather’s account after she clicked on the “undo” button next to one of the line items. Heather notes that a new line item is created when the change is marked as undone, and the “undo” button is made available in case you want to revert back again.

Google AdWords Undo Button in Change History Reports

The feature doesn’t appear to have rolled out to everyone yet, so you’re not alone if you don’t see it yet.


Tuesday, April 16, 2013

SEO is no longer just adding keywords

SEO is no longer just adding keywords in the title tag and getting links from cheap directories. Yes we all know that but many business owners don’t. Today SEO is:
  1. Micro data and schema
  2. Authorship
  3. Twitter Cards
  4. Open Graph protocol
  5. Social Media (Facebook, twitter, linkedin, youtube)
  6. Content development and marketing
  7. Local Search
  8. Co-Citations and co-occurrence
  9. Microsoft Excel
  10. SEO Tools
  11. Analytics (from data collection to interpretation and reporting)
  12. REGEX
  13. Data Scraping
  14. Fixing/avoiding Google penalties.
  15. Reading blog posts 24/7 to keep up to date with the ever changing Search Engine Landscape.
  16. And the list is virtually endless to be honest

Tuesday, March 5, 2013

Android Smartphones Generate the Highest Share of Web Traffic estimates that Google’s Android operating system now generates the highest percent of smartphone web traffic with Apple’s iOS in second place.  Android, which essentially came out at the same time as Blackberry OS, has risen to 37% share while iOS has remained fairly constant around 25% over the past two years.  The biggest loser has been Symbian as the major OEMs that were using it have migrated to Android or Microsoft (in the case of Nokia).  The Series 40 line is for Nokia’s mid-tier feature phones along with some of the Vertu luxury phones.

It is interesting to see that Android has a majority market share in devices (UK is close enough) but that its web traffic share is at 37%.   While Android’s web traffic may not get to its device share due to a large portion of its units having lower capabilities, especially in Asia, it does appear that the gap between usage and units will continue to shrink.