Prime Minister Dr Manmohan Singh will launch the issue of Unique Identification Numbers (Aadhaar) nationally by distributing the first set of numbers among the villagers in Maharashtra's Nandurbar District on Wednesday.
The Unique ID Authority of India started working in August 2009. In the ensuing period of last one year, the infrastructure for this complex project has been set up. With the launch date for the project scheduled for September 29, the Unique ID Mission has achieved its goal of on-time delivery.
The goal of the UID Mission is to deliver Unique Identification Numbers (Aadhaar) to every resident in the country. In addition, it aims to establish a cost-effective, ubiquitous authentication infrastructure to easily verify these identities online and in real-time.
The Aadhaar number will also enable the delivery of various services at the grass root level in a cost effective and efficient way. India will be the first country to implement a biometric-based unique ID system for its residents on a national scale.
To celebrate its completion of 15 successful, Brocade has unfolded its strategy for the next decade with a vision of "Flatter Networks".John McHugh, Brocade's Vice-President & Chief Marketing Officer, said, "There is probably not a presentation or a technology paper written today where one if not all three of these words are not thrown out there - virtualization, cloud and convergence. The trend is exciting. We are moving to a world where our applications and information can be anywhere in the cloud. The fundamental ability to redefine business models that are more lightweight, more agile and more efficient around this model is compelling and dramatic and is going to be the most important evolution of the next 10 years. This will soon be a world in which the entire network is the data centre.”Continuing on a customer-oriented view of how businesses are seeing their business data being driven, McHugh revealed the results of a survey conducted by Brocade amongst CIOs of leading organizations. According to the key findings of the study, just over 50 per cent of customers felt the product applications were going virtual, and 64 per cent indicated that virtualization will be the primary driver of IT investments over the next few years. "In a world where the entire network is your data center, you have to stitch together all the elements to guarantee information integrity and application performance. But there are as many ways to go about this as there are vendors in the market," said McHugh, talking of the BrocadeOne Unifying Network Architecture.India would be a key component in Brocade's strategy. With the Brocade India R&D Centre at Bangalore, a strategic Brocade facility working in the areas of Storage Networking Applications (software), FCoE/CEE Applications, ASIC Design & Testing and IP Networking, Brocade hopes to leverage its strengths into continuing leadership across all market segments, building brand awareness for Brocade in the Ethernet market, generate qualified sales leads, and spearhead integrated programmes to help bring the Brocade One unifying network architecture and strategy to market throughout the region.
Epson is planning to increase its existing channel partner base through the nDimension Partner Programme meets across India. Epson is targeting to cover 100 cities across India over a period of next two months. The nDimension Partners Programme is targeted at the Channel partners and increase the current partner base to 6,000 numbers and also to train existing partners in the complete range of Epson products. The event will be executed in two phases and will cover all tier-II and tier-III towns to enhance the channel partner base.The half-day event comprised of a presentation by Epson regarding the company and its various products. This was followed by a hands-on demo of all the products. The products were classified on display during the event as per their applications in various segments like education, office, retail, photo, etc., thereby making it easier for partners to understand how to better sell the products.This event is one of its kind which showcases the strength of Epson across diverse verticals with key products and solutions which can make a huge impact to the Channel partners, thus helping them to sell smartly going forward.
The search engine Google is celebrating its 12th birthday anniversary. It is celebrating its 12th birth day with a cake's picture, on which the "L" letter in Google is represented by a burning candle.This special occasion is celebrated the Google way with a very special Google doodle as in the picture. Google has been commemorating special days with its much-talked-about doodles. The first of such doodle had appeared in August 1998 when its founders Sergey Brin and Larry Page designed one for the Burning Man Festival.According to media reports, the birthday doodle is a work of Wayne Thiebaud, a famous artist who is associated with the Pop art movement. It was reproduced by permission of VAGA, Visual Artists and Galleries Association.In April 2007, Google bought DoubleClick, a company specializing in Internet advertising for 3,100 million dollars. Earlier this month, Google became the world's most valuable brand, reaching the sum of 66,000 million dollars, beating flagship companies like Microsoft, General Electric and Coca-Cola. In September 2010, Google implemented "Google Instant Search", a feature that allows to search as the user is typing the search term.
The exponential growth witnessed in the Indian telecom sector is the finest example of synergy of conducive Government policies and the competitive zeal of telecom industry, which have placed Indian telecom sector on the world map. Against the backdrop of common man benefiting with one of the lowest telecom tariffs in the world, we have already crossed the milestone of 600 million connections in the month of February 2010 itself. Continuing the trend, the Indian telecom industry has now achieved total subscriber base of over 688 million as well as over all teledensity of 58%.While inaugurating the 3G India 2010, Vijayalakhsmi Gupta, Hon'ble Member (Finance), Department of Telecom, Government of India, said, "BWA and 3G have the potential to transform the character of Internet/ broadband scenario in India. On the one hand, BWA will overcome the key hindrance of problem of 'Right of Way' in India. On the other hand, 3G has the potential to make the mobile phone a ubiquitous device for accessing faster Internet.""3G Technology will drive the next round of sustainable growth for the Indian market through convergence of entertainment, infotainment and voice communications into one single device. The key drivers for the growth of 3G in India will be innovative content, improved customer services and increased affordability of handsets. These drivers will help ensure growth of 3G not just in urban areas but in rural areas as well," she further added.Commenting on the post-3G era in the Indian telecom industry, Vijayalakhsmi Gupta said, "After 3G rollout, while video-on-demand and other live streaming services may gain prominence amongst the high ARPU customers, enhanced bandwidth may also lead to increased usage of existing mobile VAS (Value Added Services) services. The share of VAS in wireless revenue is likely to increase to 12-13 per cent by 2011. This growth would be driven by increased operator focus on VAS due to continuous fall in voice tariffs, increased penetration of feature-rich handsets, availability of vernacular content and increased user adoption of VAS applications. Further, the market is likely to witness different VAS being offered, which were earlier not possible over the current 2G/2.5G Network."The sixth edition of "3G India 2010" offered a forum to understand what service will provide the most value to the user and also the technical and policy issues that need to be considered to ensure the success of the 3G strategies in India. It addressed how money will be made out of delivering 3G services and how revenues generated should be shared between the various parties involved.
Logitech has introduced the Logitech Keyboard K120 which offers better typing experience and is built to last. The Logitech Keyboard K120 can withstand up to 10 million keystrokes and features strong tilt legs which nicely integrate style and robustness into a simple yet sturdy design."Logitech Keyboard K120 is not just slim and sleek – it is tough with a spill-resistant design, sturdy tilt legs and durable keys. With Logitech Keyboard K120, you get the high quality and reliability that has made Logitech the global leader for keyboards and mice at a price you can afford. In addition to this, setting up the Logitech Keyboard K120 is very simple. Just plug your keyboard into USB ports on your desktop, laptop or netbook computer and start using it," said Subrotah Biswas, Country Manager – India & South West Asia.The Logitech Keyboard K120 features spill and crash-resistant design and effectively addresses common concerns faced by user of durability. The bold, bright white characters make the keys easier to read-perfect for those with less-than-perfect vision. They are less likely to wear off, too. In addition to this, Logitech Keyboard K120 features Comfort Wave Design where the keyboard has a gradual wave-shaped contour to support the varying lengths of fingers and to keep the pressure off fingertips.
What kind of trends are you seeing in the IT industry, especially in the Indian market when it comes to desktops, All-in-Ones and laptops and monitors and projectors? The industry is due for a refresh cycle - somewhat postponed due to the difficult economic environment over the last 18 - 24 months. Gartner recently recommended that companies should not extend the life of the traveller's notebook beyond three years and desktop PCs beyond four years.Small businesses and consumers alike are increasingly looking for attributes such as design, ease-of-use and portability without compromising on performance and security. The All-in-One's clutter-free design minimizes the amount of space the computer takes up on the desk to provide business buyers with a powerful, stylish and affordable desktop computer. We expect green IT to become important over the coming years as corporates and consumers alike recognize the need for power efficiencies in their laptops as well as desktops. Easy-to-manage, energy- efficient and affordable desktops offering high security will be in demand. What is the overall market size? Elaborate on your market share?As per IDC, total India PC sales rose by 33% in the JFM 2010 quarter, compared to the same period last year. Sales of desktop computers, which accounted for about two-thirds of the total PC sales of 2.2 million units in the quarter, rose 18% to 1.4 million units. Notebook computer sales surged 72% to 803,000 units. The consumer segment saw PC sales jump 42% in the quarter, while shipments to the commercial segment rose 28%. Dell India’s market share accounted for 13.6%, which helped us retain our number 2 ranking. What is your product range that caters to the Indian market? Dell listens to its customers keenly and is able to provide solutions according to the market conditions and is committed to meeting specific customer needs. With our advanced and futuristic technology, we offer enhanced efficiency and productivity. Product range for the consumer segmentWe have colourful All-In-One offerings in the consumer segment from the Studio and Inspiron range. The Studio One 19 is a great All-In-One option for the consumer segment with an optional touch capability that provides the optimal shared computing experience, especially for family uses to effortlessly view and move photos, manage music and review home work. Dell’s new Inspiron One 19 All-In-One home PC offers simplicity, flexibility, performance and fun delivered with truly unique style. We recently launched Dell Inspiron R Series in the Indian market. Pre-loaded with easy-to-use software such as Dell Dock and DataSafeOnline, the Dell Inspiron R is a great choice for anyone who wants to easily access personal files and securely share photos and videos wirelessly. It is also the ideal mobile personal entertainment hub, offering smooth video playback, surround sound and a built-in Webcam.Wrapped in curvy edges, smooth lines and four unique brushed metal finishes with chrome accents, the Dell Inspiron R laptops are as aesthetically designed as they are efficient in performance. Available in two display sizes from 14- and 15-inch models that fit perfectly in a messenger bag to home and dorm room, the Inspiron R series boasts a contemporary and sleek appearance suited to all environments.Broadening the portfolio of choices for consumers, Dell's Adamo XPS is a notebook PC that sets new standards in craftsmanship, design and engineering excellence. Adamo XPS is a laptop with stunning aesthetics whose design provides a unique experience. With the swipe of a finger, the keyboard appears from under the display as the system is open. The feature set challenged engineers to build the latest technology into a compact space, including 4GB DDR3 RAM; Intel Core 2 Duo SU9400 (1.4Ghz) ultra-low voltage processor; thin 128GB SSD for faster, cooler, quieter and more durable storage than traditional hard drives and a 13.4-inch high-definition display.The mini-sized Inspiron Zino desktop PCs are versatile enough to handle tasks from basic computing chores to driving a big-screen, high-definition video media center. With a choice of colours, the Inspiron Zino desktops can be easily personalized as per an individual's distinct style in aesthetics. Priced at an affordable point, the Inspiron Zino is ideal as a household PC that can fit in tight spaces and can make home networking a cinch.Products for SMBs Dell's Vostro range is a budget-conscious solution tailored for mobile SMB professionals who want worry-free productivity, connectivity and graphics power. The notebook PCs are engineered to increase productivity while reducing total cost of ownership, featuring dramatic innovations in performance, durability and security. Built small and light for the road warriors or executives, they combine sleek looks, durability, advanced wireless connectivity and ideal platform for video conferencing tasks.Products for large enterprises Latitude E Series - Among the most powerful business laptops that set industry standards that set industry benchmark with a 19-hour battery life, intelligent back-lit keyboard and industry leading security features.
Optiplex 960, Optiplex 360, Optiplex 160 - The refreshed Optiplex portfolio feature innovations in security, power consumption, serviceability and manageability to offer the technologically most advanced, secure and durable Optiplex desktops. The range includes Dell's first thin client offering with an expanded range of flexible computing solutions to give companies more choice, control and flexibility and lifecycle management services that lower the total cost of ownership.
Latitude 2100 - Launched last year, the Latitude 2100 is "student-rugged" specifically geared for student community, offering an industry first of "four-square-ball-style" rubber casing. It also offers interesting features such as a network activity light that would help teachers monitor network activity and identify students who may be cyber day dreaming than focusing on task at hand.
We have also launched our most powerful, next-generation enterprise servers and storage portfolio that helps customers cut costs and complexity through a combination of innovative software and services. Optimized for virtualized environments, with lower costs of acquisition and ownership as compared to competition, these have exceptional management capabilities and power efficiencies to help customers make the most of their IT environment.In fact, the abovementioned are the popular products of Dell in India.What kind of margins/ benefits do partners get? What are the opportunities for channel partner? As a policy, Dell assures consistent margins to channel partners. We do not disclose the margins allotted to partners. Dell is committed to listening to its customers and partners and we work closely with the channel through our teams to make sure the smooth implementation of our various channel schemes. Dell’s channel program is focused on ensuring that the consumers get access to the products while making sure that our channel partners and resellers remain profitable. How important is after-sales service support? How big is your service-support network? At Dell, after-sales support is a means of ensuring total customer satisfaction. Dell has an extensive service coverage network of 14 service centers across major cities in India for the consumer segment. We offer varied service and support options such as warranty, next business day on-site support and have recently introduced Complete Accidental Cover option for customers, which allows them free repairs or replacement for Dell machines in case of any accidents. Do you have partners associated with Dell for providing service exclusively? Yes or No, please elaborate.Dell plans to launch services through the channels, though primarily for its commercial segment later this year. We will keep you updated on this announcement, as and when it happens.---------------------------------------------------------------------------------------------------------------------------------------We have been partners of Dell for the past one year and the way we have grown with them is significant. Though we started with a different brand in the storage category, but realizing the strengths of Dell of meeting customers' end-to-end requirements, we switched to their brand. At VSM, we exclusively deal with Dell. Our association with Dell enables to build our services around SAN and NAS. Besides that, we build services around practices like virtualization, backup and restore archival and business continuity. Dell goes to the extent of sharing potential customers. Next comes the phenomenal support from their internal sales team to the partners' team. We get access to the extensive Dell information base through their Dell Partner portal. Besides helping in lead generation, Dell lends a helping hand in terms of providing a demo unit. Dell offers EqualLogic demo storage units at a highly discounted price. This helps us in two ways: one, it helps us in learning about the product better and gain expertise in it. Second, we can take the demo unit to the customer’s space to talk to the customer with confidence. Their deal registration process is another good channel initiative and we believe it is the best in the industry, and the list goes on. As far as Dell's strength is considered we feel that besides being a channel-friendly company, they have a comprehensive range of product portfolio suiting the requirements of the Indian customers. It is well positioned to cater to the storage space. Understanding that affordable scalability and performance is required by SMBs, Dell's partner base on board addresses well these needs of the Indian customers.Though currently we have a presence in Delhi and Dehradun, considering the enormous opportunities and market needs we would be making our presence in Bangalore and Mumbai too by the end of this financial year.---------------------------------------------------------------------------------------------------------------------------------------With Dell, we grow We are a nine months old company. We started with focussing on SMBs and then gradually moved on to SMEs. Servers and storage comprise our offerings. Why did we choose partnering with Dell was because they have very few partners on board, meaning not the usual crowd and cut-throat competition. After partnering with them, we have been able to do good business in the market covering new bunch of customers. Customers look for end-to-end solutions. Dell already has a strong presence in terms of server market and the future growth area is storage. So, with Dell, now we have started addressing the same. We are organizing meets on 21st & 28th July in Bangalore and Chennai, respectively. We are inviting around 100 customers to have a touch & feel of our Dell’s data center solution offerings comprising of servers along with their EqualLogic storage boxes and their switches. We expect to achieve a major breakthrough at these meets. The biggest advantage of Dell's portfolio is that we don’t have to fit in the missing pieces. Rather, Dell has complete offerings under one roof, which is not possible in the case of competition.We are well equipped to offer right from building the data center to the handholding exercise to the customer in terms of turnkey solution offerings. Storage is required by all big and small businesses. Our focus currently is on storage, and Dell is helping us to target customers. Another advantage in the storage business is that profit margins are higher. To top it, our association with a brand like Dell ensures less time to convince customers.
Panasonic Systems Asia Pacific has introduced five new models of the hard-as-nails laptops, namely CF-S9, CF-F9, CF-C1, CF-19, CF-31. The fully-ruggedized Toughbooks are also water resistant which can withstand up to 0.2 litres of water.The models, CF-19 and CF-31, run on Windows 7 Professional which is faster and has a more secure remote connection capability. They are equipped with Turbo Boost Technology and shock mounted flex connect hard drive with quick release.According to William See, General Manager, Toughbook Asia Group, "Toughbooks have been suitably designed across various industry verticals. While on the move, users will benefit from a combination of great performance, easy remote access and security without sacrificing battery life."It offers optional Gobi2000 and WiMAX which improve the mobile connectivity experience for the customers by providing coverage wherever they are deployed.
Microsoft Corporation has announced the availability of Internet Explorer 9 (IE9) beta for the Indian consumers. Using full capabilities of Windows and hardware, IE9 enables a version of the Web that is faster, cleaner and more trusted by default.Hemant Sachdev, Managing Director - Consumer & Online, Microsoft India, said, "Consumers today use the Web as a source of entertainment, education, information and as a platform for communication. Keeping all these consumer needs in mind, we have made unprecedented investments to develop our latest browser, Internet Explorer 9 which has been made site-centric rather than browser-centric. Clean and minimalistic looking, IE9 redefines browsing as we know it today, and deliver a whole new, beautiful online experience."The new browser has been designed keeping in mind consumer needs who would love rich Web applications and developers who would love to build them. For the purpose of leveraging the power of the whole PC, Microsoft has partnered with a number of websites like Rediff India, Zapak Games, Indiatimes and NDTV.com in India.IE9 has been re-engineered to use computing power in an interesting way. It uses features like Pinned Sites, tear-off tabs, Integrated Windows 7 navigation, add-on performance advisor and SmartScreen Filter.
In continuation of its commitment to offer complete music and entertainment experience, Nokia India has announced the availability of its latest music phone, Nokia X2. Designed to delight young entertainment enthusiasts and music lovers, the Nokia X2 comes with dedicated music keys and 3.5mm AV connector, FM radio with built-in antenna, a digital music player and loud stereo speakers for sharing music. Adding to the great music experience, the Nokia X2 offers a 5-mega pixel camera with flash and a video recorder.
Viral Oza, Head, Activation, Media and Online Marketing Nokia India, commented, "As the market leader, Nokia aims to address the needs of every segment of the society. Nokia X2 is a fantastic mix of great music experience, excellent camera and Nokia services at extremely affordable price points targeted towards the Indian youth."
Nokia X2 is a smart buy for its combination of great music-oriented practical functions, imaging capabilities and its trendy design. Specially designed for youth who want to experience great music and lead a very active social life, the Nokia X2 offers access to Facebook from the home screen, latest games and apps downloadable from Ovi Store and Nokia Messaging for email and IM.
Dell has expanded its relationship with Trend Micro to enhance its security solutions portfolio and bring Trend Micro Worry-Free Business Security Services to small and medium businesses worldwide for safer, smarter and simpler data protection.
"According to the FBI, cybercriminals steal millions from small and midsize companies," said Carol Carpenter, General Manager of Trend Micro Consumer and Small Business. "Small businesses and emerging entrepreneurs are targeted more often than enterprises as they typically have limited IT resources to manage security threats. Trend Micro Worry-Free Business Security Services lets business owners focus on growing their business without worrying about IT by protecting their customer data while keeping the maintenance cost low.
"Keeping customers' evolving security needs in mind, Dell and Trend Micro worked closely to develop a customized user interface, simplifying the management process for business owners and IT administrators when it comes to endpoint security.Dell's expanded relationship with Trend Micro supports the July announcement of the company's security solutions portfolio providing small and medium businesses with best-of-breed security technologies. By integrating some of the industry's leading technology, products, security management tools and services, Dell is helping customers protect their IT infrastructure and most precious asset - data.
Symantec has announced the availability of Symantec Enterprise Vault 9.0 and Enterprise Vault Discovery Collector technology. Enterprise Vault 9.0 provides easy compliance and e-discovery searches by combining emails from Microsoft Exchange Online with on-premise archived content sources into a central repository, allowing organizations to reduce costs, centrally manage e-discovery and support internal investigations.Enterprise Vault 9.0 also expands content source support to include Microsoft Exchange Server 2010 Service Pack 1 (SP1), Microsoft SharePoint Server 2010 and Domino 8.5.1.
It helps organizations easily discover unmanaged information from desktops and laptops, as well as data that has not yet been archived from SharePoint Server and file shares, and quickly produce it for e-discovery requests.Enterprise Vault 9.0 and Enterprise Vault Discovery Collector are the latest releases in Symantec Information Management Strategy, to help enable organizations to delete confidently and discover efficiently, while protecting their information completely and deduplicating everywhere to eliminate redundant data.
"Archiving is the foundation of a comprehensive information management strategy and allows organizations to delete confidently," said Vijay Mhaskar, Vice-President, Information Management Group, Symantec. "Enterprise Vault 9.0 and the new Enterprise Vault Discovery Collector enable IT and legal departments to jointly develop and enforce retention policies, closing the gap between technology and policy to reduce risk."
According to a recent research by Forrester, total addressable managed services opportunity in India will be worth $8.27 billion by 2013, growing at a CAGR of 19%. IDC, in its India Managed Services 2008-2012 Forecast and Analysis, has reported that the Indian domestic managed IT services market is expected to grow at a compound annual growth rate (CAGR) of 24.9%, to reach a US$2.78 billion industry in 2010. The Indian Managed Services market is poised to become one of the fastest-growing markets in the Asia-Pacific region. VARIndia spoke to SK Chaturvedi, Chairman and MD Power Grid Corporation of India (PGCIL) about the company's managed services business and future plans.How seriously POWERGRID is thinking to implement the MS (Managed Services) module?POWERGRID has been actively considering engagement of MSP's (Managed Service Provider's) services in furthering the extent and efficacy of Telecom business. Although the thought process of ushering the era of Managed Services in POWERGRID's telecom business is at the early stage, the resolve of migration to the same is positive. What are the verticals you are considering for taking support of MSP partners?We are considering all feasible verticals for Managed Services. The scope of Managed Services is still under initial study and consideration phase and is in the process of being finalized. The same would be fine-tuned through a process of due diligence.What are the emerging trends you are looking forward to in the Managed Services space?The emerging trends are various forms of outsourcing starting from a limited basket of services like limited O&M to full service operation including customer-provisioning and expansion, wherein the owner is supposed to only market the product, maintain availability and other Quality of Service (QoS) related commitments with the help of Managed Service Provider (MSP). Existing service providers in the market generally go for one of the above options in some form or other.How you are thinking Managed Services are beneficial for your organization growth specific?By introducing MSP in line with the prevailing industry practice, it is expected that holistic development in business will be possible by way of better services to customers, time-sensitivity and extended footprint with a number of new value-added services. We expect to sharpen our competitive edge by introduction of state-of-the-art O&M practices, expeditious execution of new projects, expansion of existing transport and access networks in line with the market demand.What are the parameters for engaging with POWERGRID as the Managed Services partner?Some of the parameters, that we would possibly look for, could be MSP's experience in the fields of Telecom and/or Information and Communication Technologies (ICT), its present relationship with the major international OEMs, particularly the ones whose telecom systems have been in operation in India, its understanding of the working ethics of a Navaratna PSU, etc. However, the detailed requirements are under study and still to be finalized.Can you give an overview of your PGCIL's managed services requirement?The requirements could include managing complete O&M of the existing pan-India telecom network, including NOCs, city-based PoPs, Repeater/Regenerator sites, underground optical cables in various parts of the country to meet the stringent Service Level Agreements (SLAs), augmentation/expansion of the transport/access network in complete synchronism with customer needs. What are the challenges for a PSU to go into MSP or third-party outsourcing?Since the idea is new, staff and management may need some deeper understanding of the constraints we are working under the present circumstances, the systemic limitations to usher in the required growth at a quick pace with the required transparency and efficiency in a fiercely competitive world. Also, presently our O&M practices involve dealing with multiple vendors and the integration with existing processes would be a major challenge for a Managed Service Provider.Are enterprises comfortable trusting an external operator that does business with their competitors?In view of today's globalization and consolidation in the telecom business and in order to excel in the present competitive environment, trusting a partner (who would be selected through a rigorous and transparent process) seems to be justifiable. A single party when operating with multiple players, it definitely leads to sharing of resources and thus cost savings - and hence margin improvement. Since other players in the field have just been following similar norms and flourishing, we don't think that taking MSP partners would have any undesirable effects.---------------------------------------------------------------------------------------------------------------------------------------How big is the MSP market in India and it's trend?The MSP market in India has been growing year after year with the trend to outsource part or complete services as a whole. As of today more than 30% of the Indian businesses outsource their IT infrastructure managed services in one way or the other, and we all will witness a tremendous growth in the next four to 5 years. Even as per the recent research by Forrester - "the managed services opportunity in India is close to $8.7 billion by 2013, with a total CAGR of 19%". As we see the market is maturing slowly and the service offerings and quality demand is at a rise. Who are the Corporates (verticals) or PSUs likely to focus on the MSP module?Each and every vertical or PSUs can benefit or will focus on the MSP services being provided sooner or later. Managed Services is becoming a way of operating today to derive all overheads and operational cost to a fixed number with SLA in place for quality of service. Though one of the major verticals that we feel will remain the largest contributors to the managed IT services market will be the BFSI segment, followed by manufacturing and Govt. verticals. Even the provider base for Managed Service players in the market is growing with everyone claiming to be a managed service provider with one or the other field of expertise.What are the emerging trends in the managed services space? In this competitive world, focusing on core competencies is the key to survival and success for any business. Companies are rapidly looking at outsourcing services to managed service providers to get quality of services with the required SLA in place, which becomes more cost-effective and also reduces the manpower count within the organization. As per the recent trends organizations are looking to outsource more and more operational tasks and prefer to outsource related work to single service provider to receive quality of service. The concept of cloud computing; sharing infrastructure and platform is a great example of the recent trends how organizations are looking at managed solutions for optimizing spend and receiving ultimate quality of services. Another key trend that is seen in recent times is the revenue share mode for managed service providers as per the service delivery. The key sectors that stand to benefit from managed services?Any and all sectors can benefit from managed services in one way or the other, primarily the ones that already benefiting from the services are BFSI, PSU's, manufacturing and ISPs and govt organizations.Why should managed services be custom-made and business-specific?Most organizations operate and perform in a certain way, for managed service providers it is very critical to provide excellent user experience and service without making organizations divert from their existing business operations and key process areas. It is very important for managed service providers to understand the business and critical business process for being able to manage a customer environment, thus customizing the managed service framework to provide service quality and superb service experience. This can only be done if the managed service provider has matured practice to modularize and customize services as per customer requirements.What is the demand for managed services in India?The demand for managed services in India is growing very rapidly with several organizations looking for qualified managed service providers to provide end-to-end services. As per the recent trends this demand is going to grow tremendously in the next couple of years with several new modes of outsourcing and innovative managed service offerings to cater to the ever changing demand and environment.Can you give an overview of your organisation's managed services offerings?GoIP Global Services is a matured, managed services player providing end-to-end quality services to customers in the domestic as well as International market. GoIP has been in this space since last few years initially starting from providing monitoring and remote services to international customers and last few years has provided state of the art security monitoring and managed services to fortune 20 customers as well. Today GoIP has the right platform and matured framework to provide Managed Business Services and not just the silo managed services to customers, which is what global customers are looking for in a managed service provider. Our service offerings cover the scope of services ranging from; Desktop, Network, Platforms, Application and Security. Can you name some of the MSPs with whom you are working in the sphere of managed services?Since GoIP has been in this domain for quite some time; we have worked with few Global mid sized managed service providers in the U.S. and in the Indian market we are closely working with other large players like Sify, Wipro, HP etc.What are the challenges for enterprise managed services in the Indian market?There is a rapidly increase in demand for managed services and the challenges customer face is only the lack of knowledge of services available to ease their operational challenges and reduce spend. The knowledge limits them from choosing the right vendor or service support and most of the time they end up with silo service offering from the vendor, which enables the vendor to provide element uptime but fail to meet the business service uptime which actually hampers the service delivery to the end customer, resulting in poor service delivery.Are enterprises comfortable trusting an external operator that does business with their competitors?We have not seen this as a challenge as of today, this actually works towards the benefit of the operator and as a reference point. Since there is limited knowledge of the benefits and service offerings majority of the customers tend to take the same service points points add a few more of their requirements and take services from operators.