Wednesday, September 29, 2010

Brocade sets the Vision for Tomorrow

To celebrate its completion of 15 successful, Brocade has unfolded its strategy for the next decade with a vision of "Flatter Networks".

John McHugh, Brocade's Vice-President & Chief Marketing Officer, said, "There is probably not a presentation or a technology paper written today where one if not all three of these words are not thrown out there - virtualization, cloud and convergence. The trend is exciting. We are moving to a world where our applications and information can be anywhere in the cloud. The fundamental ability to redefine business models that are more lightweight, more agile and more efficient around this model is compelling and dramatic and is going to be the most important evolution of the next 10 years. This will soon be a world in which the entire network is the data centre.”

Continuing on a customer-oriented view of how businesses are seeing their business data being driven, McHugh revealed the results of a survey conducted by Brocade amongst CIOs of leading organizations. According to the key findings of the study, just over 50 per cent of customers felt the product applications were going virtual, and 64 per cent indicated that virtualization will be the primary driver of IT investments over the next few years.

"In a world where the entire network is your data center, you have to stitch together all the elements to guarantee information integrity and application performance. But there are as many ways to go about this as there are vendors in the market," said McHugh, talking of the BrocadeOne Unifying Network Architecture.

India would be a key component in Brocade's strategy. With the Brocade India R&D Centre at Bangalore, a strategic Brocade facility working in the areas of Storage Networking Applications (software), FCoE/CEE Applications, ASIC Design & Testing and IP Networking, Brocade hopes to leverage its strengths into continuing leadership across all market segments, building brand awareness for Brocade in the Ethernet market, generate qualified sales leads, and spearhead integrated programmes to help bring the Brocade One unifying network architecture and strategy to market throughout the region.

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